About BW Superbakeshop

From a Home Kitchen in Tarlac to a Growing Filipino Bakery

In 1991, ButterWorld Bakeshop was born in Tarlac through the vision of Ms. Viring C. Lee. What began as a small home-based baking operation was built on a simple goal: to provide families with quality, freshly baked products made with care. From those humble beginnings, the business steadily grew. As demand increased, the company expanded its production, eventually opening a new facility in March 1993. The new building was financed through the business's own operations, marking an important milestone in its journey from a small home bakery to a growing bakeshop.

Over the years, the business continued to evolve. Under the next generation of leadership, New ButterWorld Bakeshop continued expanding its reach and serving more communities. In 2021, the brand became BW SuperBakeshop under ELJIN Corp., beginning a new chapter in the company's history. Today, BW SuperBakeshop carries that same spirit of growth while continuing to focus on safe, quality, delicious, and affordable baked products for Filipino families. From its beginnings in a Tarlac home to a growing network of branches, the journey remains rooted in the same belief: good food, made with care, can bring people and communities together.